New to social media for your business?
January 20, 2021
Return to ArticlesLet me tell you what it’s all about.
There is an abundance of ways it is possible for information to pop up on a potential clients screen, through todays social media platforms. This can happen even when individuals or businesses are not actively looking for a particular product or service, when they are simply browsing the web, searching for information, or merely wanting to stay connected with friends and family.
The most common social media platforms are Facebook, Instagram, Twitter, Pinterest and YouTube. Millions of people are actively using these platforms, and therefore the scope to tap into these for marketing purposes is huge.
These platforms all operate slightly differently but in essence, allow people to find products they are looking for, share ideas, get information, ask for recommendations, stay connected to people and follow businesses. For you, as a business this is a GOLDMINE. Businesses can tap into this market quite easily and cheaply – if they know what they are doing!
Businesses can raise their brand awareness and position their brand profile as market leaders by demonstrating how their product stands out from the crowd. Simple but effective marketing can be applied to grab the individual attention. This might include, for example, a ‘before’ and ‘after’ video with engaging copy and clear details to encourage the user to take the next step and enquire/purchase, easily and quickly.
This is where I come in…
If you are keen to find more about how social media management could work for your business, or how I can look after the day to day running of your social media sites so you can focus more time on your business, give me a call on 07594 604007 or email elena@epdmarketing.com