Business Objectives
1. Successful Launch Event Planning
- Supported creating a guest list of local influencers, community partners, and media representatives.
- Jointly designed promotional materials to introduce the Sidcup branch to the local residence.
- Planned social media campaigns to strengthen event visibility.
- Coordinated a post-event press release and social media execution to sustain awareness
2. Ongoing Marketing Strategies
- Increase brand awareness in Sidcup and surrounding areas.
- Build trust within the local community through consistent messaging and professional service.
- Boost house sales through targeted, multichannel marketing efforts.
Solution & Implementation
To achieve these objectives, Elena managed all marketing aspects of the Sidcup branch launch, ensuring a cohesive strategy from planning to execution.
Elena implements an ongoing integrated marketing strategy combining online, offline, and community-based tactics.
Results
Entering the Sidcup market proved to be challenging, even with a key location next to Sidcup train station. There is a high density of competitors around - four estate agents are located within close proximity of the new branch. Despite this, Wisdom Estates has made impressive strides in establishing itself as a trusted and professional local family-run estate agent.
While the market remains competitive, the Sidcup branch has gained traction through tailored marketing strategies and community engagement.
